Newsletter

If you make a booking or purchase with us, send us an enquiry, request information or sales literature, we process your personal data in accordance with Article  6 Section 1 b and f.

If you would like to receive the newsletter offered on the website, we need an email address for you as well as information that allows us to verify that you are the owner of the email address given and consent to receive the newsletter (double opt-in).

You can withdraw consent at any time very easily through the unsubscribe function in the newsletter sent to you. The legal basis for the processing is point (a) of Article 6(1) GDPR. We use the data exclusively for sending newsletters.

Further data is not collected other than on an expressly voluntary basis, e.g. to optimise the contents to suit your interests. This data is stored by us and used exclusively to send the required information and to personalise the newsletter. In addition, we carry out link tracking to analyse and continually improve the newsletter content.

Our newsletters contain tracking pixels. A tracking pixel is a miniature graphic which is embedded in emails that are sent in HTML format to enable log file recording and log file analysis. In this way, statistical analyses can be produced and assessments of the success or failure of online marketing campaigns can be carried out. With the help of embedded tracking pixels, we can recognise whether and when an email was opened by you and which links you clicked on in the email.

We also use your child's date of birth to send direct marketing emails relating to bookings. We will always send the email via the parental email address which is proved in the booking process. You can object to this use at any time with effect for the future.

The personal data collected via the tracking pixels contained in the newsletters is stored and analysed by us, as the controller, to optimise the sending of the newsletter and to better adapt the contents of future newsletters to your interests. This personal data is not passed on to third parties. You are entitled at any time to withdraw the special declaration of consent regarding this via the double opt-out process. Once consent is withdrawn, we erase this personal data. If you unsubscribe from the newsletter, we interpret this automatically as a withdrawal of consent.

To produce the newsletter, we use the service “NumBirds” from Sports and Tourism Digital Services GmbH, 6020 Innsbruck, Brixner Straße 3/3. To safeguard the confidentiality of your personal data, we have come to an agreement with the company for processing.